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On Friday night the new National Football Museum opened. We love it so much we have decided to sponsor the Fan Zone which takes over the whole first floor of this incredible space.

Our work in football with Manchester City, England and Umbro has established us as a rising force in football and we felt this was a great partnership to show our commitment to helping brands understand fans.

We have also sponsored the Stuart Roy Clarke 'Homes of Football' exhibition on the top floor. His world famous images electrically capture the energy and buzz of live moments that we strive to create. As the Times put it “If Nick Hornby gave the fan a voice in the nineties; Stuart Clarke has given the fan a face.

Ear to the Ground will be hosting four events at the venue, in the next year, that will investigate and discuss 'the modern fan' with heavyweight guest speakers from the world of sport and communications. From terrace trends to the latest tech we will be looking at how brands can connect with football fans...LIVE.