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WE STEP UP THE SET UP AT THIS YEARS WAREHOUSE PROJECT

23/09/2010


Maximo Park’s exhilarating performance last Thursday kickstarted Europe’s biggest pop up club experience a.k.a The Warehouse Project.
 
Housed in the dark and cavernous setting beneath Manchester’s train station, the Ear to the Ground team turned Manchester’s ‘car-park by day’ into a world-class dance venue by night. We will be giving in excess of 60,000 clubbers the chance to see 250+ acts over 35 nights.
 
Now celebrating its 6th anniversary the stage, last weekend, was thoroughly warmed up ready for an eclectic mix of quality DJ’s and artists, all eager to get involved with this clubbing phenomenon. Artists playing this year include; Kelis, Doves, Calvin Harris, Doom, Field Music, Delphic, M.I.A, Ian Brown and Magnetic Man.
 
Ear to the Ground will be activating the Bench partnership which will be taking over the main entrance and chill out room with a quirky makeover of the cocktail bar including 3D video and branded LED lighting.  We will also be helping partners Koppaberg, Budweiser and Red Bull get into the spirit of things.
 
Some of the new additions we have brought to the club this year include a completely new and improved lighting and video design with a massive LED video wall forming a backdrop to the main stage. The PA system has been beefed up and tweaked with added down fills and bigger delays. We’ve given room two a makeover with a new elevated DJ booth, larger lighting rig and let’s hear a drum roll for the biggest and best addition of all - extra ladies toilets, hoorah! All part of the outstanding  experience.