WE PRODUCE THE FIRST EVER PREMIERSHIP FANZONE
Ear to the Ground have been working with Manchester City to pioneer the concept of ‘fan zones’ at club level. It’s been done at major global sporting events but the ‘City Square’ is a first for the Premiership.
Fans want more than 90 minutes and Ear to the Ground believe that this is the future of match day experience and the ritual of supporting your team. With our partners TV production company Endemol, we have been trailing the ‘Live at City’ concept over the recent home games.
The format is live TV show featuring key players, celebrity fans and club legends offering insight, knowledge and back room gossip from the club. This live content has helped Manchester City increase fan advocacy, dwell time before the 90 minutes and sales of merchandise, food and drink.
We think that in ten years every club will have one.