WE PLAN THE FUTURE OF THE OFFICE WITH MICROSOFT
Last night we delivered an event at the Science Museum in Kensington for software giants Microsoft. We worked with New Scientist Magazine and marketing agency Madmedia to create a high-end reception award ceremony attended by 400 competition winners and VIPs. Readers of the magazine were asked to outline their vision of the how the office would develop over time. The event was pre-ambled with a touring touch-screen cube developed and managed by Mad Media. The definite highlight of the event was an inspirational snapshop from ‘trendmaster’ and future-ologist Ray Hammond, who spelt out his seven key factors in global change in the coming years. Ear to the Ground was responsible for all venue management, production and guest list management. We particularly liked the idea that future offices would only be places to agree direction and actual work would be done at the beach.