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Yesterday there was added tension in the air as we co-ordinated one of the Umbro events to celebrate the World Cup. A series of games have been shown in the Umbro brand space and it was time to watch the ‘mighty’ England take on Germany.  The audience tucked into huge platters of German cheese and meat and prepared for what could make or break England’s 2010 World Cup journey. Five goals later (four at the wrong end) and the audience of cool kids and hipsters were distraught. Another four years of failure awaits…
Up until yesterday the series had been a triumph with screenings of key matches combined with live performances from Manchester’s newest and most exciting DJ’s and bands  (Dutch Uncles, Orphan Boy and Merkage Cartel). The space has been packed with a room of nervous and hopeful England fans made up of designers, filmmakers, DJ’s and local legends including Mani and Bez.
Ear to the Ground produced the shows as part of an ongoing programme to help Umbro engage the creative community, build brand advocacy and to reconnect with their Manchester roots. We have managed the events and logistics of these fantastic screenings as well as booking content, catering and managing the bars. Over 1200 people have enjoyed the events.  It’s a real shame that England couldn’t deliver their client aims and objectives as well as Ear to the Ground; the nation was their client and once again they failed to meet the brief.