WE BUILD BRANDS 'WITH LOVE'
European casual-wear giant Esprit and marketing agency Cunning employed us to create a buzz around the northern store opening. The brief was to do everything ‘With Love’. This involved building a giant ‘live’ brochure in the heart of the city with local artists commissioned to create a live billboard in front of the store. Passers-by were invited to create their own bespoke Esprit bag by a loving promotional team. Footfall increased 75% by with sales going up by 24%.