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WE BUILD BRANDS 'WITH LOVE'

21/06/2007


European casual-wear giant Esprit and marketing agency Cunning employed us to create a buzz around the northern store opening.  The brief was to do everything ‘With Love’.  This involved building a giant ‘live’ brochure in the heart of the city with local artists commissioned to create a live billboard in front of the store.  Passers-by were invited to create their own bespoke Esprit bag by a loving promotional team.  Footfall increased 75% by with sales going up by 24%.