V FESTIVAL FASHION DOMINATION
Our Brand Activation team are fresh off the fields this week after dominating V Festival with two brand new live engagement pieces for fashion clients. The introduction of the ‘Very.co.uk FashionTent’, and the inaugural ‘Guess Eyewear VIP Loot Lounge’ created some amazing experiences for festival fans.
The ‘Very Fashionable tent’ provided a haven of stylish pampering, with hair and make-up artists, a DJ and a pop-up Very.co.uk store. Our Guess Eyewear ‘Village Opticians’ area proved enormously popular with our VIP set, attracting well know and up and coming faces desperate to get hold of some of the seeded product.
We created a giant #Very hashtag to literally bring an online campaign to life with the brand trending as a result. Guess focused on a more targeted media campaign that saw featured celebs endorsing the product.