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We were so proud that Umbro scooped the ‘Best use of PR in a Sport Campaign’ award at the prestigious Sports Industry Awards. It was for the now iconic England Away Kit launch featuring Kasabian in Paris. 

Ear to the Ground were responsible for securing the band and producing the live show that generated so much coverage. We were really pleased for the other agencies Anomaly (ATL) and Exposure (PR) who we worked with on the project. 

It was the ultimate example of how a live event can be put at the centre of an entire campaign and really drive results at retail.