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We have just finished producing the MySpace School Invasion live gig series. Last week Ear to the Ground cemented its relationship with the global social networking brand through a series of dynamic events at schools throughout the UK. The idea was simple enough - to give students between the ages of 13 and 18 the opportunity to engage and vote for their school to become the venue for an exclusive live concert by MySpace pop sensation Elliot Minor.

This age group requires an added level of care and consideration in terms of supervision and management. Our experience in working with this highly demanding demographic through Underage Festival and previous MySpace shows meant we were the perfect partner to make the tour run smoothly.

One of the new wave of MySpace musical success stories, Elliot Minor’s exclusive live shows gave the brand the opportunity to reach out to new core audiences in their own schools in a truly experiential way. The result - A series of five back to back packed-out live shows to thousands of fanatical students who came to see one of the UK’s hottest young acts whilst experiencing the ‘MySpace Effect’ in their own assembly hall.

Ear to the Ground’s proven track record for devising and facilitating cutting-edge experiential events put them in good stead to deliver for in such unusual surroundings. From venue and stage design right through to police and resident liaison, the team worked tirelessly to produce a series of showcase events that left both client and crowd knowing they were in safe hands.

“Working with MySpace is always a great experience for the team,” comments Ear to the Ground Managing Director Steve Smith. “Their concepts really are at the cutting-edge of communications which appeal to us as a business. Online social marketing is where it’s at right now and in terms of this audience the sheer excitement of seeing your first gig is never forgotten. It’s great to make that happen”.