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Last night we were responsible for the launch of a pioneering new online resource for creatives called BOBCOM. It gives the opportunity for independents to bypass the industry and connect directly with their audience. In celebration we created BOBFIRE night - a pyro driven live spectacle in the uber-hip Hoxton Square, featuring live bands, a giant burning bonfire and a fire-lit finale.

Guest were then led inside to the Hoxton Bar and Grill for an incredible line-up of new live talent, including Diagram of Heart and the Mystery Jets.

Ear to the Ground choreographed a live activation of the main ad campaign featuring bubble-headed kids and other characters from the surreal TV and web campaign.

Guests included Chelsea striker Didider Drogba, Chef Anthony Worrel Thompson and Gavin and Stacey star Matt Horne. All 600 VIP and media guests had a surreal and memorable experience. This spectacular launch event paves the way for an imminent Channel 4 live music show.