TAILORED ORCHESTRAL HIP-HOP FOR UMBRO
This Friday the Ear to the Ground team will be transforming Umbro’s immersive brand space into a live studio, for the return of the brand’s much anticipated ‘Tailored at Dale Street’ event. Classical skills will be fused with hip-hop beats by the spectacular 16 piece Kaleidoscope Orchestra. The Royal College of music trained gang will be joined on stage by Riz MC and cutting edge Rapper Skittles for a live finale performance that will bend genres.
For the last couple of years we have been helping to re-invent Dale St as a multi-functional venue that breathes the Umbro brand values. VIPs, celebrities and industry influencers have listened to great bands, watched films and viewed some amazing football matches. When we first created the Umbro Tailored initiative we introduced the brand to new cutting-edge artists, and secured music content to be used on multiple platforms. Since then, the brand have been keen to turn it up a notch and we have worked with promoters to showcase emerging talent from various genres, including British Blues act Brown Brogues and the multi-influenced Dub-Pop act Tyler Mae.