/ News


STAR STUDDED END TO MAY WITH HEINEKEN AND THE CHAMPIONS LEAGUE

28/05/2011


The month of May ended for us in star studded fashion as we produced UEFA Champions league after show party for Heineken. The event concept reflected the premium values of the brands recent ‘Entrance’ ad campaign. 

 

The entertainment was a heady mix of musical superstar collaborations with a stylish football twist.  We brought the ad to life featuring Manchester and Barcelona Dj’s, a live operatic ‘mash up’ and a headline performance from Mark Ronson.  

 

Guests included Prince Harry, Ronnie Wood, Freddie Flintoff, Mischa Barton and Teddy Sheringham. Lead agency Pitch generated a huge amount of PR coverage from the event and really helped Heineken achieve their objectives.