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Snowbombing, Kasabian & Fanatic Live


As the snow settles on the 10th anniversary of Snowbombing, our sister agency Ground Control is back from producing the legendary festival up a mountain in Austria.

The festival consistently attracts the biggest names in music across a variety of genres and this year was certainly no exception with our old friends, Kasabian, headlining with two unique shows. The first was an intimate acoustic gig in front of 350 fans on top of a snow capped mountain. It was only accessible by ski lift or helicopter and the stunning backdrop gave those lucky fans an experience they will never forget. Other highlights included the famous Snowbombing Street Party with artists playing down the main strip of the village of Mayrhoffen giving festival goers and locals the chance to party all day.

Towards the end of the week, we sent our marketing and insight department to the festival to co-ordinate the next instalment of our FANATIC LIVE programme which was round table debate with five industry experts discussing the topic ‘Are Festivals Dead?’ Panellists included Snowbombing promoter Alex Bennett; Jon Drape (Ground Control Managing Director); Bradley Thompson (Outgoing Brand Partnerships) Chris McCormick (Commercial Director at Blue Peg); and Donna Krawczyk (Sponsorship Manager at Barclay Card).

The debate covered the growth of the eastern European festival market, the power of the fan and the importance of branded activity. Alex Bennett said: “It’s clear that 2013 will be a challenging year. Festival fans have so much choice in todays overcrowded market so promoters need to up their game and deliver festivals to the highest possible standards.”

The video highlights from Fanatic Live debate will be available to view soon.