Despite the upsetting results of the England 2018 World Cup bid this week we are pleased to announce we kick-started a major international sporting event on its way to these shores. On Tuesday we launched the 2013 Rugby League World Cup on behalf of the RFL with a high impact media moment and VIP reception. The event was the first ever to take place in the hugely anticipated MediaCityUK - which will shortly become the home of BBC Sport.
Our team devised and produced the entire event, customising the site architecture into a giant set of back lit neon urban rugby posts. The launch was signalled by England’s Sam Thompkins & Wales’ Lloyd White, kicking rugby balls through the posts and triggering an intense pyro finale. The images were captured and spread across all national media titles with international news crews ensuring sports channels around the globe ran the story.
100 VIP guests attended a post kick reception, including the first Minister for Wales, Carwyn Jones and British Athletics Olympian and former World Champion, Iwan Thomas. The pyro-extravaganza supplied by our team was staged to highlight the announcement of host nations and qualified teams. Prime Minister, David Cameron sent a personalised video message stressing that the government is ‘right behind the RFL’ and emphasising the sporting potential the next decade offers.
The event was of huge significance both in content and consequence with RFL and MediaCityUK sharing the media limelight. Most importantly the UK can look forward to hosting another world class event in the ‘Decade of Sport.’