PUMA AND BUD66 KICK OFF WITH THE WAREHOUSE PROJECT
Last weekend, saw us kick off a 13 week stretch producing the UK’s year’s largest pop-up music venue. As well as turning a dusty old car park into the most hyped club in the country and producing live shows for some of the world’s coolest bands and DJs, we are also managing all partner brand activity at the venue including innovative concepts from Bud66 and Puma.
For Bud66, the official lager of the Warehouse Project, we are creating a dedicated branded VIP and brand interaction area to support their sponsorship. And, for Puma, we are bringing their current ‘After Hours Athlete’ campaign to life by championing ‘the late night athlete’ with nocturnal Ping Pong and Foosball within two branded zones within the club. If you haven’t been, just go.