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PARKLIFE FESTIVAL LAUNCHES WITH A SELL OUT DEBUT

12/06/2010


Wow; what a day. Following on from Friday’s Ian Brown success, Saturday saw the much anticipated arrival of Parklife festival to Platt Field’s. Ear to the Ground produced the event in partnership with The Warehouse Project. The 20,000 capacity event is in its first year and sold out weeks ago. A largely student audience enjoyed this new date in the Manchester diary kicking off summer with a bang! An incredible line-up of local, national and international artists including; Friendly Fires, Four Tet, Calvin Harris, Simian Mobile Disco and Andy C was set over six stages across the site. There were plenty of pieces of madness, including a silent disco in a 20ft high tree house, graffiti walls and hundreds of weird and wonderful sculptures. For those keen to follow the three lions, the England match was shown live to 15,000 energetic England fans; the blazing sunshine only added to the incredible atmosphere.

Commercial partners included Carlsberg, Red Bull and Brothers Cider all keen to connect with this young enthusiastic audience. Perhaps the most inventive activation was from fashion brand Bench who used the backstage area to seed product and make friends. Most interestingly we helped them boost 200 footballs into the main arena as the England game kicked off. Top idea.

This was the second show in two days and Ear to the Ground managed all aspects, including all lighting, sound, live production, accreditation, hospitality and health and safety. It really was an incredible atmosphere and a hugely appreciated addition to the North’s event calendar.