OUR SECRET MYSPACE DATE WITH LILY
Number one-selling pop icon Lily Allen breezed into London last night for a hugely anticipated secret live show hosted by social networking site MySpace. An ambitious London Underground-themed fancy dress party for 300 die hard fans, the decor, venue production, artist liaison and transport were all carefully conceived and executed by Ear to the Ground, one of their most unique productions to date.
The venue, a beautiful and historic church in West London called the Tabernacle, was transformed by Ear to the Ground into a London Underground station for just one evening and lucky fans were transported to the secret show by red London buses laid on by Ear to the Ground.
The fans, who each won their tickets through MySpace, were requested to dress in the style of London Underground stations whilst Lily herself arrived regally as Queen Victoria.
A roaring success on all levels, both music and news media across the globe were wowed by both Lily’s set and the theme and production ideas realised by the Ear to the Ground team. Next day coverage in The Independent, Sky News, Daily Mirror, Daily Mail, Metro, Marie-Claire and the NME amongst others assured that MySpace’s brand was positioned centre-stage alongside the star.
As well as being a fun night out for a hardcore group of Lily’s fans this was a serious showcase for one of the UK’s hottest talents, comments Ear to the Ground Managing Director, Steve Smith. From our perspective the carefully planned production and decor was always going to be key to the event’s over all success. It was a unique and challenging project but Ms Allen was delightful.