Nominated for Branded Content Strategy of Year!
After such an action packed year, we are pleased to announce our nomination for The Drum Marketing Awards Branded Content Strategy or the Year! Working with The FA, we created and delivered a content lead marketing campaign to increase attendees at FA Cup ties throughout 2013-14 season.
After some initial research from our planning and insight department, Fanatic, our branded content team produced a piece of 'fan-centric' ads which sat at the heart of an integrated national campaign. The concept involved the creation of unique multiple ads to mobilise club Fanbases with bespoke content. Engagement and tickets sales soared during the campaign, achieving staggering results across the majority of clubs, pushing ticket sales through the roof and achieving excellent ROI. Early results for round three and four showed tickets sales had risen by an average of 23%, delivering over 200% ROI.
So whether you are supporting Arsenal or Wigan please support us in the awards; on Thursday 8th May at the Marriot Grosvenor Square, London. Read more about the campaign and watch one of the 52 customised ads here.
Watch the Wigan version of our customized FA Cup ads here