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NEW YORK COSMOS PRESS CONFERENCE WITH PELE AND ERIC

04/08/2011


We are lucky enough to work with rock gods, sports stars and political heavyweights on a regular basis. Last Wednesday was one of the rare moments when we were in the presence of true greatness. Pele and Eric Cantona were the main guests as we helped Umbro produce the New York Cosmos UK press conference in advance of their match against Manchester United on Friday.

 

The Umbro brand space was transformed with Ear to the Ground specifying and implementing a state of the art, digital broadcast, stage set construction and media platforms to ensure the conference was seen and heard by viewers worldwide.

 

We ensured complete audio coverage was distributed to the BBC, ITV, Sky and world media while our staging team designed and constructed both the set and media viewing gallery to provide a stable and perfectly framed shot for the TV cameras. Additionally we provided security for the event and protection for the sports stars, press and media. Our normally composed MD, Steve Smith was at the back of the room in awe. Being in the same space as Pele AND Eric was a bit too much for him.