Three years ago Rio was awarded the Olympics. This triggered a move by Ear to the Ground to assess the market as an area for growth. Our unique work in brand activation around football and fan engagement seemed to offer another good reason to explore the nation that was hosting the next World Cup.
We worked with UKTI as part of an export programme that developed new business and networking opportunities in the Brazilian football and comms industries. We are happy to say that we now set up an operation in Brazil led by the newly appointed Rafael Rocha who has led our first client win with new Brazilian football champions Fluminese.
We were commissioned to develop some fan engagement concepts around Flumineses’ Cup Lift to drive season tickets sales and provide platforms to drive brand partnerships. The club was so impressed they have appointed Ear to the Ground as their activation agency for 2013. It’s an incredible year for the club as they return to their spiritual home; the legendary Maracana stadium. Carlos Eduardo Moura ‘Venue and Fan Engagement Director’ says:
‘We are looking forward to working with Ear to the Ground as our main activation partner in 2013. We know that they can help us develop fan engagement and sponsorship projects that will be internationally respected’.
This is the first step in Ear to the Ground’s growth plans in Brazil and leads the way in providing the agency with the infrastructure and capacity to deal with major clients in the lead up to the two biggest events in sporting history.