MD STEVE SMITH MAKES NUMBER 26 IN UK TOP 100 EVENT PROFESSIONALS
Our very own MD, Steve Smith was last week named as the 26th most influential person in the UK events industry. The Event 100 Club, announced by industry magazine Event, was created by a poll of industry professionals and a panel of experts. The final list included promoters, agency bosses and leading brand execs, including representatives from Red Bull, London’s 2012 Olympic ceremonies, Google and 02. The top spot went to legendary promoter and entrepreneur Harvey Goldsmith who can count Live Aid and Shared Earth in his CV.
For the last eight years Ear to the Ground has delivered some of the UK’s most striking and memorable live events, and as managing director, Steve has led the agency’s creative direction. The company has created four million plus consumer experiences and produced some of the country?s most talked about events around, including Liverpool Capital of Culture and the launch of Umbro’s England Away Kit with Kasabian.
The selection of the event club 100 was based on each individual’s contribution to the industry; revenue generated; accolades won; events organised or supplied; and impact on the direction of the industry. This list was then made available for the industry with 4,000 votes ranking the candidates.
Says Steve: “I get to do a job I love doing with an amazing team. Making this list is just a bonus. Hopefully it gives the clients I work with more confidence to be ambitious and use live to create stronger relationships with their consumers. What’s interesting is that the world is shifting on a new digital axis and agency like ours is becoming more and more important. We create the moments that get consumers talking about our clients.”