MCFC SCORES WITH UEFA CHIEFS AT FIRST CHAMPIONS LEAGUE GAME
What do you do when UEFA comes to see your club for the first time? Well, Manchester City turned to Ear to the Ground to produce an exhibition at the Eithad Stadium to welcome UEFA chiefs and 350 of their guests to Champions League football at the club.
The display marked Manchester City’s first ever appearance in the competition when Italian club Napoli came to town. It centred around an exhibition showcasing the club and its home turf, including several iconic pieces that demonstrated the history and culture of Manchester.
Working to strict UEFA guidelines, which state that host clubs must ‘capture the local culture’, Ear to the Ground managed production of the exhibition working with the club, Marketing Manchester, DJ Dave Haslam and Umbro to secure items such as the original shirts from FA Cups back in ‘56 and ‘69, the last brick of the Hacienda, various original vinyls and the ultimate Manc uniform - an ‘I Love Manchester’ t-shirt.
Our design and build of the exhibition perfectly captured the essence of Manchester, its people, the music and the football was a total winner with UEFA chiefs.