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Summer 2011 was Ear to the Ground’s busiest to date, however there was one event that stood out from the rest as a collective team highlight.  It was the night that Manchester saw 100,000 fans turn out to watch ‘the blues’ raise the FA Cup for the first time in thirty five years. It was the finale to a season in which Manchester City Football Club completely committed to engaging its fans beyond 90 minutes. Ear to the Ground produced a spectacular show, which ended in a celebrity laden, pyrotechnic driven, ecstatic finale in front of a packed Eithad stadium.

Now we’re over the moon because that work has been recognised by the North West Football Awards, with the ‘homecoming’ event shortlisted for the award for Best Use of a Stadium on a Non Match Day.  A first rate judging panel, comprising PFA CEO, and footballing legend, Gordon Taylor; Football Foundation Paul Chief Exec, Paul Thorogood and representatives from Sky Sports News, FC Business, JD Sports, University of Liverpool, Deloittes and FIFA.com, has hand-picked a shortlist of just two entries in the category, with our work, and that of Burnley Football Club, fighting it out for the top prize.  The winner of which will be announced at a ceremony held at Lancashire Cricket Club on Monday 14th November http://www.northwestfootballawards.co.uk/