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James Bond, Skyfall, has now become the 7th highest grossing movie of all tiime.

For the UK premiere - working alongside lead agency, Pitch -  our team were in Leicester Square activating the James Bond and Heineken Partnership at a VIP screening and after-show party.  

Heineken have invested significantly in the partnership to develop product for the legendary movie franchise. Last night we helped the brand generate more value out of one of the most noticeable ATL Heineken TV ads, which they are now using to develop new platforms to activate the partnership.

Ear to the Ground managed the VIP screening in Leicester Squares Empire with an exclusive pre-screening for specially invited guests. This was followed by an activation at London s Café De Paris’ that brought the ad to life with a full programme of Bond related entertainment.

To celebrate 50 years of Bond and to tie in the brand colours we created a gold and green design concept. Professor Green produced an electrifying performance, accompanied by gold painted models who performed a stunning aerial act at the crescendo of Pro’s set. Legendary DJ and Bond Villain Goldie played a specially commissioned DJ set for our guests. Our VIP’s got to star in their very own Heineken Bond moment that were broadcast live on social media channels.

Press coverage was pretty spectacular, with the broadsheets and red tops chock-a-bloc with images from the event.