How a nation of fans can spread your brand message for Brazil 2014
Our Fanatic planning and insight team has been mapping out the emotional journey of fans looking at anticipation as a phenomenon, and most importantly, how brands are able to stand out from the huge amount of brand noise to get their message heard.
Whilst there are a number of challenges that brands come up against during every World Cup, we can add the deafening opportunity of social to the list. Our team have been looking at this and other factors that will create brand winners and losers in this World Cup.
So, are you a brand that will stand out and get the nation singing your message, earning you the right to jump on the road to Rio? Understanding the reason why fans will sit up and take notice of a particular message is the one crucial point of difference between you and the huge group of brands vying for fan attention.
From hard-core football fanatics to 'big eventers' who have no interest in football for the other three years and eleven months between each tournament, the World Cup represents different social and cultural experiences. Understanding these different groups of fans and enhancing their experience of the World Cup, rather than distracting, will be the first point for success.
We’ve spent a lot of time trying to understand the opportunities around Brazil for clients including Samsung, Nike and the FA and we have already spent a year working out what we will be doing around the time of England's kick. Our Rio office is already creating content on the ground that will be used by our clients to create stand-out and authenticity here in the UK.
We are here to help with creative, branded content, experiential or any wider activation here or in Brazil. To understand why and how a nation of fans can spread your brand message faster and more effectively than the competition, give us a call or drop into our offices for a chat. Better be quick though...