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HALFORDS RAMP IT UP

05/09/2012


We were on the road again last week with Halfords BMX Sessions. To celebrate the arrival of the brands hottest new piece of biking kit, we’re touring the countries most loved BMX parks, showcasing the Radio and Voodoo bikes, connecting DJ culture and extreme sports.

 

Together with our friends at Pitch we have fused BMX and urban music cultures, in a live campaign featuring Tinchy Strider. Our touring team of internationally recognised BMX pros have been running master classes for the teens, and have been showcasing their skills in a musical demonstration accompanied by a live DJ set. We have custom built a set made entirely from Halfords BMX Product’s keeping the brand and the culture at the heart of everything we do.

Our team took to the ramps again on Thursday for day three of this summer’s BMX extravaganza.