/ News



Ever since the 1960s, style, youth culture and football have fused; with fans becoming the driving force behind a wave of cultural movements most notably in fashion. Teenage uniforms were shaped by terrace culture and a multi-billion pound designer and street wear industry has dominated the high street ever since.

Cass Pennant - the former leading face of West Ham’s notorious Inter-City Firm in the 1980s - was a significant figure in the Casuals movement which defined a style that reverberated around the world. Cass has since turned novelist and filmmaker and can claim to have a unique understanding of the relationship between football and fashion.

On Friday 17th May at the National Football Museum in Manchester, we will be hosting an exclusive interview with Cass to find out how football fans and match day trends have shaped the dress codes of the nation. He will be talking about the impact of the Casuals movement and how football fans are tailoring their styles in the modern era.

The live interview will be conducted by Michael Taylor, the author of 'Northern Monkeys: Tracing the Evolution of Northern Working Class Fashion'

Following the interview there will be an audience Q&A followed by an exclusive premier of Cass’s new film, ‘Casuals’. This extraordinary documentary strips away the myths and tells the truth about the casual phenomenon that revived the men’s fashion industry to leave a lasting legacy on today’s label hungry youth

This is a free event, subject to capacity.

Please register for a free ticket using Eventbrite at:


Anyone without a ticket cannot be guaranteed entry.

The event starts at 6.00pm and will finish at 9.30pm.