FIELD DAY FESTIVAL SHOWCASES NEW TALENT
We are currently in the middle of de-rigging the 20,000 capacity “Field Day” music festival. Ear to the Ground were introduced this year to manage all aspects of the event. Our systems delivered huge improvements with queues for ticket collections, entry, bar, food completely resolved. The only area which still needs improvements is the toilet provision with queues too big for a boutique festival of this nature.
Despite the constant rain the festival goers witnessed some incredible music performances throughout the day. The ancillary “Village Mentality” themed entertainment of sack racing and carrot eating competitions certainly went down well with this fashionable East London audience. Highlight performances were delivered by the bombastic Simian Mobile Disco and Foals. The secret of Field Day’s success is its commitment to new music with unusual leftfield performances happening all over the site throughout the day, creating magical and cosy new music moments to keep the audience warm.
All in all the festival was a huge success with the only areas to improve for 2009 being the toilets and a healthy dose of sunshine.