FIELD DAY FESTIVAL
As we go to press the Ear to the Ground team has just returned from their 2nd year of producing the three festivals in one at Victoria Park London where 60,000 people came down to experience our smooth event management skills.
Over the 3 days we were responsible for liaising with promoters as well as delivering sponsorship activation for brands including MySpace, Gaymers, Playstation, TopMan and Converse as headline brand sponsors on the Sunday.
Starting off was a standalone event for clubbers with a Friday night’s DJ set from the legendary Tiesto who rocked an audience of 25,000 with his progressive tech sound. His performance was complemented by a cutting edge AV show featuring Europe’s most progressive pyrotechnics and amazing visuals. The atmosphere was electric
On Saturday the event became more eclectic as over a hundred bands and DJs jostled for position at parties hosted by underground promoters Bugged Out! and Eat Your Own Ears. Highlights included Scottish noiseniks Mogwai jaw-dropping live show alongside a typically passionate DJ set from Erol Alkan.
On the final day of Field Day, Ear to the Ground employed its specialist insight into youth markets by producing the UK’s only underage festival for 14-18 year olds. A dry site (no alcohol), the event posed unique challenges not to mention a ‘duty of care’ - but went off without a hitch with Tinchy Styder and Little Boots rocking the fanatical teen crowd.
Extracted from the London Paper online review
THOUSANDS of teenagers gathered in Vicky Park yesterday to celebrate this year’s Underage Festival. Luckily for those dressed in more or less nothing, the weather held up as acts including Little Boots, Santigold and Metronomy came together for the all-teen event.
UK grime act JME jumped off stage to interact with the crowd while chart topper Tinchy Stryder had the crowd surfing just to get closer to his electrifying performance.
The main attractions, other than the music, were the tents run by Converse, Bollocks To Poverty and Spinebreakers. Love Music Hate Racism (LMHR) were also there showing support, with LMHR or Underage t-shirts being this year’s festival uniform. The rest of the crowd appeared to be kitted out by Topshop, in Master Shortie inspired skinny jeans.