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Farewell to Rio and The FA media centre


We’re incredibly proud that our Brazil office was appointed to work with The FA’s own internal design team to ensure all branding and presentation matched the high quality expectations of any international FA activation. It took three months of intensive work to make sure the England training camp, hotel and media centre looked incredible. 

The Urca military base has been an brilliant choice of venue for the camp. Ear to the Ground was challenged to reflect the values, quality and expectations of The FA and their partners through project management, brand installation, staffing and hospitality management. Perfectly nestled under the iconic Sugar Loaf Mountain was a spectacular backdrop to England’s preparations for each game. The venue was fantastically well received by the players, FA partners and the press.  

Ear to the Ground was born out of a love of sport and music and Brazil shares our passion for both, making it feel very much like our spiritual home. Ear to the Ground’s Founder and CEO, Steve Smith says; “We set up the Brazil office two years ago and working with England at the Brazil 2014 World Cup is an incredible landmark in the global development of the agency.” 

This adds to our Rio team’s successful work with Unimed and Fluminense, which includes the first ever live brand activation around club football at Brazil's very own Maracana stadium. Ear to the Ground celebrated 10 years of success by opening an office in Rio, making us perfectly poised to bring a wealth of experience and expertise to brands at the Olympics in 2016.

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