EAR TO THE GROUND TAKE PRIDE.
For the seventh year in a row award-winning events and live communications agency Ear to the Ground (with help from Nine Lives) has completed a successful tour of duty facilitating and running Manchester?s annual Pride parade and Big Weekend.
Pride’s Big Weekend is the second largest ticketed event in the UK drawing in excess of 40,000 lesbian, gay and transgender people (and their friends) to Manchester for a weekend of music and revelry in a carefully controlled safe environment.
It is estimated that Ear to the Ground’s successfully delivered parade was experienced by in excess of 100,000 people as it weaved through Manchester city centre on a route carefully planned by production director Jon Drape and his team.
Pride’s Big Weekend is one of the Manchester’s biggest event-led annual attractions and involves the erection of in excess of three kilometres of security fencing around the city’s famous gay village, turning a whole district of the city centre into one big ticketed party zone.
The agency made sure the party ran without so much as a hitch as acts as diverse as Little Boots, Bananarama, The Human League and Peter Andre wowed the crowd over two stages and three days. The successful delivery of Pride 2009 now means that Ear to the Ground will not need to pitch to win Pride for the next two years.
Production director Jon Drape comments:
Pride is a project that is very dear to our heart at Ear to the Ground. Over the last seven years we have helped the festival evolve into the leading Pride event in the country, improving each year in the level of musical talents attracted.
Of course Ear to the Ground is no stranger to working with some of the world’s biggest music stars but to do so on home turf is always that bit more special.