EAR TO THE GROUND BUILDS THE UK'S BIGGEST 'POP UP' NIGHT CLUB
Last month saw the launch of the Warehouse Project, The UK’s largest and most successful temporary clubbing and live music phenomenon. For the fifth year in succession all lighting, sound and live production have been supplied, built and managed by live events and communications agency Ear to the Ground contributing to the project’s world class reputation.
The Warehouse Project is an annual award-winning* club experience giving in excess of 55,800 clubbers and live music fans the opportunity to see 270+ acts and DJs live over a three-month period. Artists playing this year include Fatboy Slim, Pete Tong, Aphex Twin, Groove Armada, La Roux, Little Boots and Jack Penate. The last event of this season will take place on New Year’s Day.
Located in the industrial arches deep beneath Manchester’s Piccadilly train station The Warehouse Project is a unique and challenging proposition for Ear to the Ground in that the whole ‘club’ must be built and dismantled every single week so that the space can be used for parking from Monday - Friday.
This year’s season of events will see Ear to the Ground increasing their creative involvement in the project including the introduction of Green Hippo visual technology. Green Hippo are at the very frontier of visual technology and Ear to the Ground’s relationship with them will increase the over all experience of the event. They also continue the ongoing relationship with visuals and sound with i-Pix and Audile.
Jon Drape, Ear to the Ground’s Live Director comments:
“The Warehouse Project is very much about Ear to the Ground going back to its roots but on a grander scale with a whole raft of new challenges. We are working with many of our colleagues who also cut their production teeth at Manchester’s legendary Hacienda nightclub. However unlike the Hacienda we have to take every single piece of production out of the venue by Monday 7am to make way for commuters parking under the train station on their way to work.”