COME DINE WITH EAR TO THE GROUND
Ear to the Ground decided to tackle the changing interpretation of ‘Events’ and ‘Experiential Marketing’ with an exclusive network event dinner for their network of clients, organizations and key mates.
The one night event was created to highlight that the current market conditions have resulted in mixed messaging across the traditional event industry. The powerful marketing discipline attracts a broad range of skills from sampling to international event producers. However, this plethora of businesses, experience and experiential titles and lack of clear measurement often causes confusion.
The event and live communications night was hosted in Manchester city centre and a formal dinner was provided by Conran & Partners Zinc. Guests used the evening to discuss the current challenges facing the industry and how live communications can provide share-holder value.