British Cycling - We audit cycling fans to drive engagement
FANATIC recently won a cross agency pitch to develop a digital brand execution for British Cycling’s ‘Social Cycling Groups’ to help it engage with fans of the sport at a grass roots level.
Viewing consumers through the prism of their fan networks, FANATIC are looking at how this can communicate ideas quicker and more cost effectively than a traditional marketing approach. The insight was used to shape Ear to the Ground’s response to the brief.
FANATIC is currently undertaking a detailed research project to help British Cycling continue to build on the impressive growth numbers in social cycling following The Olympics.
The insight found from this research will be used to create a new brand identity and marketing campaign that will be promoted via both online and offline channels..