BRINGING PLACES TO LIFE
We have just won our first major client for our new ‘live strategy service’. It was launched at this year’s MIPIM property and regeneration conference in Cannes and showed developers how they can use ‘live’ to bring their spaces to life. We will be working with Peel Media to help them define and exploit their live offer with their landmark development, MediaCityUK.
MediaCityUK is an exciting, new 31 acre development worth 700 million pounds that will regenerate Salford Quays. It will be the media hub for the north of England, will contain the largest TV studios in Western Europe and will host thousands of BBC employees who are relocating.
We are currently delivering a venue audit, using our expertise in creating live experiences, which will identify potential revenue opportunities and avoid costly mistakes. We will work in partnership with Peel on the implementation of a strategy designed to ensure that MediaCityUK becomes an exceptional national visitor destination. It’s very exciting to be working on this high profile development with partners including the BBC and Salford University.