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BREATHING LIFE INTO THE HIVE

08/10/2010


Last night we helped innovative developer Argent make a big impression with the launch of the ‘Hive’.  The aim was to make the commercial scheme the centrepiece of a launch campaign that would raise profile with potential tenants in the creative industries.
Ear to the Ground brought the buildings’ ‘Live and Breathe’ concept to life, ensuring one room pulsed with incredible live talent, including The Travelling Band, Mr Scruff and a choreographed LED lighting  installation. We then breathed life into the second office space with the use of mist, soothing audio and a set providing VIP guests with a unique and unforgettable evening.
 
Angela Fielding Marketing Manager Argent;
“We really value the way Ear to the Ground understand live experience and have brought together and managed the creative agencies and musical organisations we sponsor to produce a great holistic live strategy that will excite and entertain our audience”
 
Over 500 VIPs from then creative industries attended with extensive media coverage and generated in both property trade press and mainstream media. The Hive is now officially alive…