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BACK FROM SNOWBOMBING

12/04/2010


We’ve just got back from the glorious slopes of Mayrhofen, Austria having successfully delivered yet another Snowbombing festival to thousands of extreme sport and music fans from all over Europe.

With headline sponsor Volvo on board, the six day festival has once again upped its game creating a unique alpine environment that played host to 150 DJs, 20 bands and over 5000 people who snowboarded by day and partied hard by night.

The event is now recognised as one of Europe’s leading music festivals and achieves mass coverage across all media platforms from Channel 4 to The Times. Snowbombing 2010’s headline artists included Fatboy Slim, The Editors, Doves, The Enemy, Dela Soul and 2ManyDJs. They played in the street, in clubs, in bars, in forests and even up mountains in bespoke venues designed and managed by Ear to the Ground’s experienced team. We are responsible for all aspects of the show build and stage management as well as liaising with local authorities and managing all health and safety aspects of the festival. The atmosphere was electric.

At Ear to the Ground we’re no strangers to creating memorable experiences in unique surroundings for our clients. Even so each year we produce a bigger and better Snowbombing attracting bigger audiences and new and exciting commercial partners all keen to feel the benefit of exposure that comes with being a part of Europe’s most exciting music and sports event. Our event management and production direction has given headline sponsors like Volvo and X Box the confidence to invest in the platform as a major pillar of their pan European campaigns. Can’t wait to get back up a mountain in 2011.