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ART+MUSIC+BECKS= FUSIONS

18/06/2008


Last night we helped brand agency Material launch this years Becks Fusions event. The premium beer brand has long been a supporter of conceptual art with their Becks Futures programme. This latest development brings together groundbreaking talent in the areas of art and music and will reach its crescendo in front of 10,000 people on the first Saturday in September. Legendary Bristol band Massive Attack will collaborate with United Universal Artists for a unique collision of sound and visuals for a free show. Last night was a covert taster featuring a live performance from electronic The Whip alongside some of the UK’s most interesting new art in a bespoke pavilion structure. Ear to the Ground was responsible for all event production and guest list generation whilst Material developed the creative with Becks and looked after all media. We are looking forward to doing it all again on a much bigger scale in a couple of months.