To redefine the traditional hospitality box in a way that would bring Heinekens’ brand partnership with Manchester City to life; to engage fans and generate media.
We helped Heineken and Manchester City connect by customizing a corporate hospitality boxes to recreate Heinekens ‘Walk in Fridge’ global ad. Innovative set design was utilised with smoke effects and actors replicating the ‘fridge scene’ from the ad. The box was also mirrored with ‘one for the girls’ sponsored by Harvey Nicholls complete with Gucci handbags and jimmy Choos. Both environments were then used to shoot a bespoke Manchester City viral.
The footage has achieved cult status among fans generating over £6 million of media coverage. The immersive live environment provided the club with a platform to show current and potential sponsors, media and high level stakeholders how experiential can really work in sport.